SOWA OPAC : Catalogues of The Library of John Paul II University in Biala Podlaska

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Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc O. Opresnik. - Thirteenth edition. - Boston : Pearson, copywright 2017. - 669 pages : color illustrations ; 26 cm

(Global Edition)

Author

Armstrong Gary. Autor Kotler Philip. Autor Opresnik Marc O. Autor

Form of Work

Książki

Subject

Marketing

Domain

Zarządzanie i marketing

Słowo kluczowe

mobile marketing marketplace marketing consumer social marketing

Includes bibliographical references and indexes.

For undergraduate courses on the principles of marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. MyMarketingLab is not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

available only on site

This item is available in one branch. Expand information to see details.

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 18275.IX.16 [Czytelnia C] (1 egz.)

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An All-Consuming Century : why Commercialism Won in Modern America / Gary Cross. - New York : Columbia University Press, cop. 2000. - IX, 320 s. : il. ; 23 cm.

Author

Cross Gary.

Form of Work

Książki

Subject

KONSUMENCI (ekon.) OCHRONA KONSUMENTA STANY ZJEDNOCZONE

Słowo kluczowe

United States consumers consumer protection history

The unqualified victory of consumerism in America was not a foregone conclusion. The United States has traditionally been the home of the most aggressive and often thoughtful criticism of consumption, including Puritanism, Prohibition, the simplicity movement, the '60s hippies, and the consumer rights movement. But at the dawn of the twenty-first century, not only has American consumerism triumphed, there isn't even an "ism" left to challenge it. "An All-Consuming Century" is a rich history of how market goods came to dominate American life over that remarkable hundred years between 1900 and 2000 and why for the first time in history there are no practical limits to consumerism.

available to loan

This item is available in 2 branches. Expand the list to see details.

Biblioteka Główna. Wypożyczalnie

There are copies available to loan: sygn. P.7169.XXIV.4 [Wypożyczalnia A] (1 egz.)

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 8052.XXIV.4 [Czytelnia A] (1 egz.)

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Creating experience value in tourism / edited by Nina K. Prebensen, Joseph S. Chen, Muzaffer Uysal. - Oxfordshire : CABI, 2016. - XII, 276 pages ; 26 cm

Author

Prebensen Nina K. Redakcja Chen Joseph S. Redakcja Uysal Muzaffer. Redakcja

Form of Work

Książki

Subject

Turystyka Psychologia Socjologia Wartość

Słowo kluczowe

psychology tourist industry value consumer behaviour life satisfaction tourism travel tourist consumption

As the field of tourism grows in maturity and scientific sophistication, it is important to fully understand the breadth and depth of vacation experience value. Current research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives, and interpretations of how tourists, as customers, create value alone and with others. Providing an analytical and systematic clarification of the approaches, this book suggests an understanding of the differences, offering new and practical knowledge for tourism scholars and professionals to highlight the relevance of the concept to firms and organizations. Including a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour and factors affecting value creation from physiological and psychological perspectives. Concluding with a summary of the areas for future research, it is a valuable resource for researchers of tourism, leisure and recreation.

available to loan

This item is available in 3 branches. Expand the list to see details.

Biblioteka Główna. Magazyny

There are copies available to loan: sygn. P.17387 [Magazyn 1], P.17388 [Magazyn 1] (2 egz.)

Biblioteka Główna. Wypożyczalnie

There are copies available to loan: sygn. 18132.XX.1.6 [Wypożyczalnia B] (1 egz.)

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 18131.XX.1.6 [Czytelnia B] (1 egz.)