SOWA OPAC : Catalogues of The Library of John Paul II University in Biala Podlaska

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Advertising as communication / Gillian Dyer. - London ; New York : Routledge, 1999. - XIV, 230 pages : illustrations ; 21 cm.

(Studies in culture and communication.)

Author

Dyer Gillian. Autor

Form of Work

Książki

Subject

Reklama Media i komunikacja społeczna Język specjalistyczny

Słowo kluczowe

advertising media language of advertising

Includes bibliographies and index.

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

available to loan

This item is available in 2 branches. Expand the list to see details.

Biblioteka Główna. Wypożyczalnie

There are copies available to loan: sygn. 19344.XXIV.5 [Wypożyczalnia A] (1 egz.)

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 19343.XXIV.5 [Czytelnia A] (1 egz.)

Book

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(Translation practices explained)

Author

Torresi Ira Autor

Form of Work

Książki

Subject

Teoria przekładu Przekłady specjalistyczne Język angielski

Domain

Językoznawstwo Edukacja i pedagogika

Słowo kluczowe

advertising translating interpreting

Includes bibliographical references and index.

The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers the key types of promotional texts, including personal, business-to-business, institutional, business-to-consumer, and advertising. With numerous examples from a wide variety of languages and media, taken from the author's own professional experience and observations, this volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. It also provides insight for research into promotional and advertising translation. This second, updated edition offers entirely new sections on self-promotion in social media, text analysis, and tools for the cross-cultural appraisal of promotional texts.

available to loan

This item is available in 2 branches. Expand the list to see details.

Biblioteka Główna. Wypożyczalnie

There are copies available to loan: sygn. 23578.XXIV.11 [Wypożyczalnia A] (1 egz.)

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 23577.XXIV.11 [Czytelnia A] (1 egz.)

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The discourse of advertising / Guy Cook. - Second edition - London ; New York : Routledge, Taylor & Francis Group , 2006.

Author

Cook Guy. Autor

Form of Work

Książki

Subject

Język angielski Słownictwo Językoznawstwo

Słowo kluczowe

discourse analysis English language advertising grammar vocabulary

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

available only on site

This item is available in 2 branches. Expand the list to see details.

Biblioteka Główna. Wypożyczalnie

All copies are currently on loan: sygn. 19350.XXIV.5 [Wypożyczalnia A] (1 egz.)

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 19349.XXIV.5 [Czytelnia A] (1 egz.)

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English for Marketing & Advertising / Sylee Gore. - Oxford : Oxford University Press, 2007. - 80 s. : il. kolor. ; 26 cm + dysk optyczny (MultiROM)

(Oxford Business English)

(Express Series)

Author

Gore Sylee.

Form of Work

Książki

Subject

JĘZYK ANGIELSKI MARKETING REKLAMA

Genre/Form

PODRĘCZNIKI

Słowo kluczowe

English language marketing advertising phraseology vocabulary

Do każdego egz. dołączona jest płyta CD o takiej samej sygnaturze jak książka.

English for Marketing & Advertising is part of the Express Series. It is the ideal quick course for marketing and advertising professionals who need to communicate confidently and effectively in English. It can be used to supplement a regular cousebook, on its own, as a stand-alone intensive specialist course, or for self-study. English for Marketing & Advertising will help prepare you to work internationally in this profession.

available to loan

This item is available in 2 branches. Expand the list to see details.

Biblioteka Główna. Wypożyczalnie

There are copies available to loan: sygn. P.12829.XXIV.13 [Wypożyczalnia A] (1 egz.)

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 13910.XXIV.13 [Czytelnia A] (1 egz.)

Book

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rate

(Business English)

Author

Warżała-Wojtasiak Magdalena Autor Wojtasiak Wojciech Autor

Form of Work

Książki

Audience Group

B1 (poziom biegłości językowej) B2 (poziom biegłości językowej)

Subject

Język angielski Język środowiskowy Marketing Reklama

Domain

Językoznawstwo Zarządzanie i marketing

Słowo kluczowe

B1 (poziom biegłości językowej) marketing B2 (poziom biegłości językowej) business English advertising

Na okładce: Business English. Angielski: Marketing and advertising.

Kurs języka angielskiego Business English-marketing and advertising jest skoncentrowany na słownictwie ze świata reklamy: zarówno tej tradycyjnej (prasowej i telewizyjnej), jak i cyfrowej (e-commerce). Ponadto poznasz zagadnienia związane z pozyskiwaniem klienta oraz etyką biznesową w języku angielskim na profesjonalnym poziomie.

available to loan

This item is available in 2 branches. Expand the list to see details.

Biblioteka Główna. Wypożyczalnie

There are copies available to loan: sygn. 21776.XXIV.13 [Wypożyczalnia A] (1 egz.)

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 21775.XXIV.13 [Czytelnia A] (1 egz.)