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3 results Filter
Book
In basket
The Business Plan Workbook : a step-by-step guide to creating and developing a successful business / Colin Barrow, Paul Barrow and Robert Brown. - Tenth edition. - Londyn : Kogan Page Limited, 2021. - XVII, 300 stron : ilustracje ; 24 cm
Author
Barrow Paul 1948- Autor Brown Robert 1937- Autor Barrow Colin Autor
Form of Work
Książki
Subject
Biznesplan Finanse Przedsiębiorczość
Domain
Zarządzanie i marketing
Słowo kluczowe
business planning business enterprise finance marketing strategy
Includes bibliographical references and index.
Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbookguides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to - Come up with a winning business idea - Complete market and competitive research - Set up a winning marketing strategy - Forecast watertight financials and projections - Define realistic operations and staffing - Deliver an unforgettable pitch to potential backers and investors.
available only on site
This item is available in one branch. Expand information to see details.
Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 21553.IX.3 [Czytelnia C] (1 egz.)
Book
In basket
The effective change manager's handbook : essential guidance to the change management body of knowledge / edited by Richard Smith, David King, Ranjit Sidhu and Dan Skelsey. - London : Kogan Page Limited, 2014. - XXIX, 598 stron ; 25 cm
Author
Smith Richard 1953 December 29- Autor King David Autor Sidhu Ranjit Autor Skelsey Dan Autor
Form of Work
Książki
Subject
Organizacja Zarządzanie Zarządzanie zmianą
Domain
Zarządzanie i marketing
Słowo kluczowe
business economics management
A single-volume learning resource covering the range of knowledge required, it includes chapters from established thought leaders on topics ranging from benefits management, stakeholder strategy, facilitation, change readiness, project management and education and learning support. Endorsed by the Change Management Institute and the official guide to the CMI Body of Knowledge, The Effective Change Manager's Handbook covers the whole process from planning to implementation, offering practical tools, techniques and models to effectively support any change initiative.
available only on site
This item is available in one branch. Expand information to see details.
Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 21555.IX.1 [Czytelnia C] (1 egz.)
Book
In basket
How to write effective business English : your guide to excellent professional communication / Fiona Talbot. - Third edition. - London ; New York : Kogan Page Limited, 2019 - X, 150 pages ; 23 cm
Author
Talbot Fiona Autor
Form of Work
Książki
Subject
Język angielski Język specjalistyczny Nauczanie języków obcych Pisanie
Domain
Językoznawstwo Zarządzanie i marketing
Słowo kluczowe
communication English language business English foreign speakers study and teaching
Do you need a confidence boost in your workplace communication? Whether you speak English as an additional language, or you're a native speaker looking to take your writing to the next level, How to Write Effective Business English provides easy to apply guidance on how to express yourself in writing clearly, concisely, and confidently. With case studies from companies such as Innocent and Virgin which demonstrate how English is used internationally in business, and ideas to help you get your communications right first time, this book is ideal for multinational companies where communication is a priority. For native English speakers, it may mean un-learning things you were taught at school and learning how to save time by getting to the point more quickly in emails; for intermediate English speakers, it focuses on the areas that are easy to get wrong.
available only on site
This item is available in one branch. Expand information to see details.
Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 20497.XXIV.13 [Czytelnia A] (1 egz.)
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