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Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 16913.IX.3 [Czytelnia C] (1 egz.)
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Includes bibliographical references (strony: 537-540) and index.
Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into "activities," or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification.
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Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 21513.IX.1 [Czytelnia C] (1 egz.)
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Armstrong's handbook of human resource management practice / Michael Armstrong with Stephen Taylor. - 15th edition. - XXXIV, 763 strony : ilustracje (kolorowe) ; 25 cm
Includes bibliographical references and indexes.
Gain a complete understanding of how to develop all the key areas of the HR function with this onestop shop handbook by the UKs bestselling HRM author.
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Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 21504.IX.4 [Czytelnia C] (1 egz.)
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Understanding television / ed. Andrew Goodwin, Garry Whannel. - London, New York : Routledge, 1995. - X, 192 s. ; 21 cm.
(Studies in culture and communication / John Fiske)
"Understanding Television" offers an introduction to some of the issues of television broadcasting and its main genres. It examines a number of programme categories, such as news, drama-documentary, sit-com, soap opera, sport and quizzes, and discusses aspects of the history of the organisation of television, its audiences and its future; it also looks at some key conceptual debates about hegemony in contemporary television.
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Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 11200.XXIV.5 [Czytelnia A] (1 egz.)
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