SOWA OPAC : Katalog księgozbioru Biblioteki Akademii Bialskiej im. Jana Pawła II

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Competitive Advantage : Creating and Sustaining Superior Performance : with a new introduction / Michael E. Porter. - New York : Free Press, [1998] - XXIV, 557 stron : ilustracje ; 24 cm.

Autor

Porter Michael E. 1947-

Forma i typ

Książki

Temat

Konkurencyjność Zarządzanie

Dziedzina i ujęcie

Językoznawstwo Zarządzanie i marketing

Słowo kluczowe: competition management organization

Includes bibliographical references (strony: 537-540) and index.

Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into "activities," or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification.

dostępna w czytelni

1 placówka posiada w zbiorach tę pozycję. Rozwiń informację, by zobaczyć szczegóły.

Biblioteka Główna. Czytelnie

Egzemplarze są dostępne wyłącznie na miejscu w bibliotece: sygn. 21513.IX.1 [Czytelnia C] (1 egz.)

Książka

W koszyku

oceń

Competitive Strategy : Techniques for Analyzing Industries and Competitors : with a new introduction / Michael E. Porter. - New York : Free Press, 1998. - XXVIII, 396 stron : ilustracje ; 25 cm.

Autor

Porter Michael E. 1947-

Forma i typ

Książki

Temat

Konkurencyjność Zarządzanie strategiczne.

Dziedzina i ujęcie

Zarządzanie i marketing

Słowo kluczowe: business management strategy industry competition

Includes bibliographical references (strony: 383-387) and index.

Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies—lowest cost, differentiation, and focus—which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.

dostępna w czytelni

1 placówka posiada w zbiorach tę pozycję. Rozwiń informację, by zobaczyć szczegóły.

Biblioteka Główna. Czytelnie

Egzemplarze są dostępne wyłącznie na miejscu w bibliotece: sygn. 21779.IX.6 [Czytelnia C] (1 egz.)