SOWA OPAC : Catalogues of The Library of John Paul II University in Biala Podlaska

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Book

In basket

rate

The Business Plan Workbook : a step-by-step guide to creating and developing a successful business / Colin Barrow, Paul Barrow and Robert Brown. - Tenth edition. - Londyn : Kogan Page Limited, 2021. - XVII, 300 stron : ilustracje ; 24 cm

Author

Barrow Paul 1948- Autor Brown Robert 1937- Autor Barrow Colin Autor

Form of Work

Książki

Subject

Biznesplan Finanse Przedsiębiorczość

Domain

Zarządzanie i marketing

Słowo kluczowe

business planning business enterprise finance marketing strategy

Includes bibliographical references and index.

Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbookguides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to - Come up with a winning business idea - Complete market and competitive research - Set up a winning marketing strategy - Forecast watertight financials and projections - Define realistic operations and staffing - Deliver an unforgettable pitch to potential backers and investors.

available only on site

This item is available in one branch. Expand information to see details.

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 21553.IX.3 [Czytelnia C] (1 egz.)

Book

In basket

rate

Principles of marketing / Philip Kotler, Gary Armstrong, Marc Oliver Opresnik. - Seventeenth edition. - Harlow : Pearson, copywright 2018. - 734 pages : color illustrations ; 26 cm

(Global Edition)

Author

Kotler Philip. Autor Armstrong Gary. Autor Opresnik Marc Oliver Autor

Form of Work

Książki

Subject

Marketing

Domain

Zarządzanie i marketing

Słowo kluczowe

mobile marketing marketplace marketing marketing strategy social marketing

Includes bibliographical references and indexes.

Help students learn how to create value through customer connections and engagement. In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

available only on site

This item is available in one branch. Expand information to see details.

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 18276.IX.16 [Czytelnia C] (1 egz.)