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Chen Joseph S
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Gay Paul du
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Prebensen Nina K
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Uysal Muzaffer
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2010 - 2019
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1990 - 1999
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Kiribati
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Massachusetts
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culture
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2 results Filter
Book
In basket
(Culture Media and Identities)
This innovative text offers a novel understanding of relations between the economic and the cultural. The book shows how cultural products are produced, marketed and sold in an increasingly global economy. Chapters examine the emergence of truly global cultural products and the strategies of global cultural players such as Sony. Throughout, the book illustrates that contemporary cultural goods and services are inextricably bound up with economic processes of production, circulation and exchange.
This item is available in one branch. Expand information to see details.
Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 11267.XXIV.3 [Czytelnia A] (1 egz.)
Book
In basket
As the field of tourism grows in maturity and scientific sophistication, it is important to fully understand the breadth and depth of vacation experience value. Current research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives, and interpretations of how tourists, as customers, create value alone and with others. Providing an analytical and systematic clarification of the approaches, this book suggests an understanding of the differences, offering new and practical knowledge for tourism scholars and professionals to highlight the relevance of the concept to firms and organizations. Including a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour and factors affecting value creation from physiological and psychological perspectives. Concluding with a summary of the areas for future research, it is a valuable resource for researchers of tourism, leisure and recreation.
This item is available in 3 branches. Expand the list to see details.
Biblioteka Główna. Magazyny
There are copies available to loan: sygn. P.17387 [Magazyn 1], P.17388 [Magazyn 1] (2 egz.)
Biblioteka Główna. Wypożyczalnie
There are copies available to loan: sygn. 18132.XX.1.6 [Wypożyczalnia B] (1 egz.)
Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 18131.XX.1.6 [Czytelnia B] (1 egz.)
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