SOWA OPAC : Catalogues of The Library of John Paul II University in Biala Podlaska

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Book

In basket

rate

Strategy : a history / Lawrence Freedman. - Oxford ; New York : Oxford University Press, cop. 2013. - XVI, 751 s. ; 25 cm.

Author

Freedman Lawrence.

Form of Work

Książki

Subject

STRATEGIA WOJSKO PLANOWANIE STRATEGICZNE

Słowo kluczowe

strategic thinking history human civilization strategic theory strategy

Indeks.

In "Strategy: A History", Sir Lawrence Freedman, one of the world's leading authorities on war and international politics, captures the vast history of strategic thinking, in a consistently engaging and insightful account of how strategy came to pervade every aspect of our lives.

available only on site

This item is available in one branch. Expand information to see details.

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 15411.VI.6 [Czytelnia A] (1 egz.)

Book

In basket

rate

Competitive Strategy : Techniques for Analyzing Industries and Competitors : with a new introduction / Michael E. Porter. - New York : Free Press, 1998. - XXVIII, 396 stron : ilustracje ; 25 cm.

Author

Porter Michael E. 1947- Autor

Form of Work

Książki

Subject

Konkurencyjność Zarządzanie strategiczne.

Domain

Zarządzanie i marketing

Słowo kluczowe

business strategy management industry competition

Includes bibliographical references (strony: 383-387) and index.

Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies—lowest cost, differentiation, and focus—which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.

available only on site

This item is available in one branch. Expand information to see details.

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 21779.IX.6 [Czytelnia C] (1 egz.)

Book

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rate

Strategic management : concepts and cases : a competitive advantage approach / Fred R. David, Forest R. David. - Sixteeenth edition, Global Edition. - Harlow : Pearson Education Limited, cop. 2017. - 680 stron, [1] kart tablicowych : ilustracje kolorowe ; 28 cm.

(Always Learning)

Author

David Fred R. Autor David Forest R. Autor

Form of Work

Książki

Audience Group

Menedżerowie

Subject

Planowanie strategiczne

Domain

Zarządzanie i marketing

Słowo kluczowe

strategic management strategic planning strategy implementation strategy execution strategy monitoring

Bibliogr. przy rozdz. Indeksy.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.

available only on site

This item is available in one branch. Expand information to see details.

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 18301.IX.6 [Czytelnia C] (1 egz.)