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Pre-suasion : a revolutionary way to influence and persuade / Robert Cialdini. - First Simon & Schuster hardcover edition. - New York : Simon & Schuster, 2016 - XIII, 413 pages : illustrations ; 24 cm

Author

Cialdini Robert B. Autor

Form of Work

Książki

Subject

Perswazja Trening koncentracji Uwaga (psychologia) Komunikacja społeczna

Domain

Psychologia

Słowo kluczowe

influence (psychology) persuasion (psychology) attention persuasive communication

Includes bibliographical references (pages 235-326) and index.

NEW YORK TIMES BESTSELLER. "Timeless and indispensable." (Amy Cuddy, author of Presence). "Utterly fascinating." (Adam Grant, author of Originals and Give and Take). "Shockingly insightful." (Chip Heath, co-author of Switch and Made to Stick). When it comes to persuasion, success can begin before you say a word. In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of "Pre-suasion", where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say "Yes" even before they are asked. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence. "Mind-blowing." (Management Today). "Accessible and intellectually rigorous." (Books of the Year, The Times). "Fascinating, fluent and original." (Tim Harford, author of The Undercover Economist Strikes Back)

available to loan

This item is available in 3 branches. Expand the list to see details.

Biblioteka Główna. Magazyny

There are copies available to loan: sygn. P.17461 [Magazyn 1], P.17460 [Magazyn 1], P.17459 [Magazyn 1] (3 egz.)

Biblioteka Główna. Wypożyczalnie

There are copies available to loan: sygn. 18173.III.10 [Wypożyczalnia B] (1 egz.)

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 18172.III.10 [Czytelnia B] (1 egz.)