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Principles of marketing / Philip Kotler, Gary Armstrong, Marc Oliver Opresnik. - Seventeenth edition. - Harlow : Pearson, copywright 2018. - 734 pages : color illustrations ; 26 cm
(Global Edition)
Author
Kotler Philip. Autor Armstrong Gary. Autor Opresnik Marc Oliver Autor
Form of Work
Książki
Subject
Marketing
Domain
Zarządzanie i marketing
Słowo kluczowe
mobile marketing marketplace marketing marketing strategy social marketing
Help students learn how to create value through customer connections and engagement. In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
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Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 18276.IX.16 [Czytelnia C] (1 egz.)
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Includes bibliographical references and indexes.
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