Competitive Advantage : Creating and Sustaining Superior Performance : with a new introduction

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Competitive Advantage : Creating and Sustaining Superior Performance : with a new introduction / Michael E. Porter. - New York : Free Press, [1998] - XXIV, 557 stron : ilustracje ; 24 cm.

Autor

Porter Michael E. 1947- Autor

Forma i typ

Książki

Temat

Konkurencyjność Zarządzanie

Dziedzina i ujęcie

Językoznawstwo Zarządzanie i marketing

Słowo kluczowe

competition management organization

Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into "activities," or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification.

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Egzemplarze są dostępne wyłącznie na miejscu w bibliotece: sygn. 21513.IX.1 [Czytelnia C] (1 egz.)

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Uwaga dotycząca bibliografii

Includes bibliographical references (strony: 537-540) and index.