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Marketing 5.0 : technology for humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - Hoboken : Wiley, 2021. - XI, 206 stron : ilustracje ; 24 cm.
Author
Kartajaya Hermawan 1947- Autor Setiawan Iwan Autor Kotler Philip Autor
Form of Work
Książki
Subject
Marketing Technologia
Domain
Zarządzanie i marketing Językoznawstwo Edukacja i pedagogika
Słowo kluczowe
marketing technology
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 21533.IX.16 [Czytelnia C] (1 egz.)
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Includes index.
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