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Strategic management : concepts and cases : a competitive advantage approach / Fred R. David, Forest R. David. - Sixteeenth edition, Global Edition. - Harlow : Pearson Education Limited, cop. 2017. - 680 stron, [1] kart tablicowych : ilustracje kolorowe ; 28 cm.

(Always Learning)

Author

David Fred R. Autor David Forest R. Autor

Form of Work

Książki

Audience Group

Menedżerowie

Subject

Planowanie strategiczne

Domain

Zarządzanie i marketing

Słowo kluczowe

strategic management strategic planning strategy implementation strategy execution strategy monitoring

Bibliogr. przy rozdz. Indeksy.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.

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Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 18301.IX.6 [Czytelnia C] (1 egz.)