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6 results Filter
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Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 16908.IX.6 [Czytelnia C] (1 egz.)
Book
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Strategic management / Richard Lynch. - Ninth edition. - Los Angeles : SAGE Publications, 2021. - XXV, 739 stron : kolorowe ilustracje ; 27 cm
Previous edition: Harlow: Pearson Education, 2018.
Includes bibliographical references and index.
New to SAGE, the 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, that explores the key concepts within a clear and logical structure. Lynch guides students through 19 chapters, with updated case studies and pedagogy to support the modern business and management student from start to finish. Including: - Learning Outcomes - Case Studies, Strategy Cases & Exhibits - Key Strategic Principles & Definitions - Strategic Project Guide - Critical Reflection & Summary - Questions - Further Reading, Notes & References Continuous contrast between prescriptive and emergent views of strategy highlights the key debates within the discipline, whilst an emphasis on practice throughout the book encourages students to turn theory into practice
This item is available in one branch. Expand information to see details.
Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 21550.IX.6 [Czytelnia C] (1 egz.)
Book
In basket
(CABI Tourism Texts)
Includes bibliographical references and index.
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Fully updated throughout, this new edition: -Covers forecasting, functional management and strategic planning; -Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management; -Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understanding Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
This item is available in 3 branches. Expand the list to see details.
Biblioteka Główna. Magazyny
There are copies available to loan: sygn. P.17542 [Magazyn 1], P.17543 [Magazyn 1], P.17541 [Magazyn 1] (3 egz.)
Biblioteka Główna. Wypożyczalnie
There are copies available to loan: sygn. 18395.XX.3 [Wypożyczalnia B] (1 egz.)
Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 18394.XX.3 [Czytelnia B] (1 egz.)
Book
In basket
Strategic management : concepts and cases : a competitive advantage approach / Fred R. David, Forest R. David. - Sixteeenth edition, Global Edition. - Harlow : Pearson Education Limited, cop. 2017. - 680 stron, [1] kart tablicowych : ilustracje kolorowe ; 28 cm.
(Always Learning)
Bibliogr. przy rozdz. Indeksy.
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.
This item is available in one branch. Expand information to see details.
Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 18301.IX.6 [Czytelnia C] (1 egz.)
Book
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Publikacja przygotowana w ramach projektu "Młodzi projektują zarządzanie".
Bibliogr., netogr. s. 191-198.
This item is available in one branch. Expand information to see details.
Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 16896.XIII.5 [Czytelnia C] (1 egz.)
Book
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Strategic management / Frank T. Rothaermel. - Third edition. - New York : McGraw-Hill Education, 2017 - XXV, 526 pages : color illustrations ; 26 cm
Includes bibliographical references and indexes.
Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.
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Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 18300.IX.6 [Czytelnia C] (1 egz.)
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