SOWA OPAC : Catalogues of The Library of John Paul II University in Biala Podlaska

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Social Media in Travel, Tourism and Hospitality : theory, practice and cases / edited by Marianna Sigala, Evangelos Christou, Urlike Gretzel. - London: Routledge Taylor & Francis Group, 2016. - XXII, 316 pages ; 25 cm.

(New Directions in Tourism Analysis)

Author

Sigala Marianna. Redakcja Christou Evangelos. Autor Gretzel Ulrike. Autor

Form of Work

Książki

Subject

Turystyka Podróże Hotelarstwo Media społecznościowe

Domain

Podróże i turystyka Kultura fizyczna i sport

Słowo kluczowe

social media leisure industry hospitality service quality tourism

Includes bibliographical references and index.

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

available to loan

This item is available in 3 branches. Expand the list to see details.

Biblioteka Główna. Magazyny

There are copies available to loan: sygn. P.17489 [Magazyn 1], P.17488 [Magazyn 1], P.17487 [Magazyn 1] (3 egz.)

Biblioteka Główna. Wypożyczalnie

There are copies available to loan: sygn. 18192.XX.5 [Wypożyczalnia B] (1 egz.)

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 18191.XX.5 [Czytelnia B] (1 egz.)