SOWA OPAC : Catalogues of The Library of John Paul II University in Biala Podlaska

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E-Consumers in the Era of New Tourism / Erkan Sezgin. - Singapore : Springer Science+Business Media, 2016. - X, 139 pages : illustrations; 21 cm.

(Managing the Asian Century)

Author

Sezgin Erkan. Redakcja

Form of Work

Książki

Subject

Turystyka Marketing elektroniczny

Domain

Podróże i turystyka

Słowo kluczowe

tourism digital age marketing communication East Asian e-consumers

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

available to loan

This item is available in 3 branches. Expand the list to see details.

Biblioteka Główna. Magazyny

There are copies available to loan: sygn. P.17532 [Magazyn 1], P.17531 [Magazyn 1] (2 egz.)

Biblioteka Główna. Wypożyczalnie

There are copies available to loan: sygn. 18385.XX.5 [Wypożyczalnia B] (1 egz.)

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 18384.XX.5 [Czytelnia B] (1 egz.)