SOWA OPAC : Catalogues of The Library of John Paul II University in Biala Podlaska

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Book

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E-Consumers in the Era of New Tourism / Erkan Sezgin. - Singapore : Springer Science+Business Media, 2016. - X, 139 pages : illustrations; 21 cm.

(Managing the Asian Century)

Author

Sezgin Erkan. Redakcja

Form of Work

Książki

Subject

Turystyka. Marketing elektroniczny.

Domain

Podróże i turystyka

Słowo kluczowe

tourism digital age marketing communication East Asian e-consumers

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

available to loan

This item is available in 3 branches. Expand the list to see details.

Biblioteka Główna. Magazyny

There are copies available to loan: sygn. P.17531 [Magazyn 1], P.17532 [Magazyn 1] (2 egz.)

Biblioteka Główna. Wypożyczalnie

There are copies available to loan: sygn. 18385.XX.5 [Wypożyczalnia B] (1 egz.)

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 18384.XX.5 [Czytelnia B] (1 egz.)

Book

In basket

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Practical Android projects / Lucas Jordan, Pieter Greyling. - [New York] : Apress : Distributed by Springer Science+Business Media, 2011. - XIV, 404 s. : il. ; 24 cm.

Author

Jordan Lucas L. Greyling Pieter.

Form of Work

Książki

Subject

ANDROID (zasób elektroniczny) SMARTPHONE SYSTEMY OPERACYJNE

Słowo kluczowe

Android smartfon oprogramowanie

Includes bibliographical references and index.

Practical Android Projects introduces the Android SDK and development tools of the trade and then dives into building cool-looking and fun apps that put Android's amazing capabilities to work.

available only on site

This item is available in one branch. Expand information to see details.

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 12677.XV.3 [Czytelnia C] (1 egz.)