SOWA OPAC : Catalogues of The Library of John Paul II University in Biala Podlaska

2 results

Book

In basket

rate

Strategic management / Richard Lynch. - Ninth edition. - Los Angeles : SAGE Publications, 2021. - XXV, 739 stron : kolorowe ilustracje ; 27 cm

Author

Lynch Richard L. Autor

Form of Work

Książki

Subject

Biznesplan Strategia Zarządzanie strategiczne

Domain

Zarządzanie i marketing

Słowo kluczowe

strategic management strategic planning business planning

Previous edition: Harlow: Pearson Education, 2018.

Includes bibliographical references and index.

New to SAGE, the 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, that explores the key concepts within a clear and logical structure. Lynch guides students through 19 chapters, with updated case studies and pedagogy to support the modern business and management student from start to finish. Including: - Learning Outcomes - Case Studies, Strategy Cases & Exhibits - Key Strategic Principles & Definitions - Strategic Project Guide - Critical Reflection & Summary - Questions - Further Reading, Notes & References Continuous contrast between prescriptive and emergent views of strategy highlights the key debates within the discipline, whilst an emphasis on practice throughout the book encourages students to turn theory into practice

available only on site

This item is available in one branch. Expand information to see details.

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 21550.IX.6 [Czytelnia C] (1 egz.)

Book

In basket

rate

Strategic management : concepts and cases : a competitive advantage approach / Fred R. David, Forest R. David. - Sixteeenth edition, Global Edition. - Harlow : Pearson Education Limited, cop. 2017. - 680 stron, [1] kart tablicowych : ilustracje kolorowe ; 28 cm.

(Always Learning)

Author

David Fred R. Autor David Forest R. Autor

Form of Work

Książki

Audience Group

Menedżerowie

Subject

Planowanie strategiczne

Domain

Zarządzanie i marketing

Słowo kluczowe

strategic management strategic planning strategy implementation strategy execution strategy monitoring

Bibliogr. przy rozdz. Indeksy.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.

available only on site

This item is available in one branch. Expand information to see details.

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 18301.IX.6 [Czytelnia C] (1 egz.)