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Advertising as communication / Gillian Dyer. - London ; New York : Routledge, 1999. - XIV, 230 pages : illustrations ; 21 cm.
(Studies in culture and communication.)
Author
Dyer Gillian. Autor
Form of Work
Książki
Subject
Reklama Media i komunikacja społeczna Język specjalistyczny
Słowo kluczowe
advertising media language of advertising
Includes bibliographies and index.
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
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Biblioteka Główna. Wypożyczalnie
There are copies available to loan: sygn. 19344.XXIV.5 [Wypożyczalnia A] (1 egz.)
Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 19343.XXIV.5 [Czytelnia A] (1 egz.)
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