SOWA OPAC : Catalogues of The Library of John Paul II University in Biala Podlaska

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Strategic management / Frank T. Rothaermel. - Third edition. - New York : McGraw-Hill Education, 2017 - XXV, 526 pages : color illustrations ; 26 cm

Author

Rothaermel Frank T. Autor

Form of Work

Książki

Audience Group

Menedżerowie

Subject

Zarządzanie strategiczne.

Słowo kluczowe

strategic management enterpreuneurship strategic leadership innovation business strategy corporate strategy business ethics global startegy

Includes bibliographical references and indexes.

Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.

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Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 18300.IX.6 [Czytelnia C] (1 egz.)