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3 results Filter
Book
In basket
Business and its environment / David P. Baron. - Seventh edition - Boston : Pearson, c2013. - XXXIII, 747 pages : illustrations ; 29 cm.
Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm’s competitive edge. Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The seventh edition includes four new chapters on financial markets and their regulation, the investor’s perspective and renewable power, the political economy of India, and behavioral ethics. The book also includes 26 new cases on timely topics.
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Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 18223.IX.2 [Czytelnia C] (1 egz.)
Book
In basket
Bibliogr. s. 130-134.
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Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 16887.II.2 [Czytelnia A] (1 egz.)
Book
In basket
Strategic management / Frank T. Rothaermel. - Third edition. - New York : McGraw-Hill Education, 2017 - XXV, 526 pages : color illustrations ; 26 cm
Includes bibliographical references and indexes.
Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.
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Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 18300.IX.6 [Czytelnia C] (1 egz.)
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