SOWA OPAC : Catalogues of The Library of John Paul II University in Biala Podlaska

1 result

Book

In basket

rate

Strategic management in tourism / edited by Luiz Moutinho, Dublin City University, Ireland, and Alfonso Vargas-Sánchez, University of Huelva, Spain. - Third Edition. - Wallingford : CABI, 2018 - XV, 362 pages : illustrations; 21 cm.

(CABI Tourism Texts)

Author

Moutinho Luiz. Redakcja Vargas Sánchez Alfonso. Redakcja

Form of Work

Książki

Subject

Turystyka Zarządzanie

Domain

Zarządzanie i marketing Podróże i turystyka

Słowo kluczowe

strategic management tourism business environment

Includes bibliographical references and index.

This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Fully updated throughout, this new edition: -Covers forecasting, functional management and strategic planning; -Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management; -Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understanding Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.

available to loan

This item is available in 3 branches. Expand the list to see details.

Biblioteka Główna. Magazyny

There are copies available to loan: sygn. P.17542 [Magazyn 1], P.17543 [Magazyn 1], P.17541 [Magazyn 1] (3 egz.)

Biblioteka Główna. Wypożyczalnie

There are copies available to loan: sygn. 18395.XX.3 [Wypożyczalnia B] (1 egz.)

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 18394.XX.3 [Czytelnia B] (1 egz.)