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The language of advertising : written texts / Angela Goddard. - London ; New York : Routledge, [post 2006], 2002. - X, [2], 131 pages : illustrations ; 25 cm.

(Intertext)

Author

Goddard Angela (1954-). Autor

Form of Work

Książki

Subject

Analiza dyskursu Język angielski Reklama

Domain

Językoznawstwo Zarządzanie i marketing

Słowo kluczowe

brand names discourse analysis advertisement cultural variations specialised language commercial advertising

Na s. red. data 2002. Data wyd. na podst. ISBN 13.

Bibliografia strony: 129-131. Indeks.

Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

available to loan

This item is available in 2 branches. Expand the list to see details.

Biblioteka Główna. Wypożyczalnie

There are copies available to loan: sygn. 19348.XXIV.5 [Wypożyczalnia A] (1 egz.)

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 19347.XXIV.5 [Czytelnia A] (1 egz.)