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Strategic management : concepts and cases : a competitive advantage approach / Fred R. David, Forest R. David. - Sixteeenth edition, Global Edition. - Harlow : Pearson Education Limited, cop. 2017. - 680 stron, [1] kart tablicowych : ilustracje kolorowe ; 28 cm.
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Author
David Fred R. Autor David Forest R. Autor
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Książki
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Menedżerowie
Subject
Planowanie strategiczne
Domain
Zarządzanie i marketing
Słowo kluczowe
strategic management strategic planning strategy implementation strategy execution strategy monitoring
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.
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Copies are only available in the library: sygn. 18301.IX.6 [Czytelnia C] (1 egz.)
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