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The Oxford Handbook of innovation management / ed. by Mark Dodgson, David M. Gann, Nelson Phillips. - Oxford : University Press, cop. 2014. - XIX, [3], 700 s. : il. ; 26 cm.
Author
Dodgson Mark (1957- ). Red. Gann David. Red. Phillips Nelson. Red.
Form of Work
Książki
Subject
INNOWACJE ZARZĄDZANIE
Słowo kluczowe
innovation management
The Oxford Handbook of Innovation Management offers a comprehensive and timely analysis of the nature and importance of innovation and the strategies and practices that can be used to improve organizational benefits from innovation. Innovation is centrally important for business and national competitiveness, and for the quality and standard of living around the world, but it does not happen by itself. For innovation to succeed, it needs to be properly managed. With contributions from 49 world-leading scholars, the Handbook explores the many sources of innovation, the broader social, economic, and technological contexts that encourage and constrain it, and the cutting-edge strategies and practices of innovation management.
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Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 15413.IX.5 [Czytelnia C] (1 egz.)
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