SOWA OPAC : Catalogues of The Library of John Paul II University in Biala Podlaska

22071

Book

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The discourse of advertising / Guy Cook. - Second edition - London ; New York : Routledge, Taylor & Francis Group , 2006.

Author

Cook Guy. Autor

Form of Work

Książki

Subject

Język angielski Słownictwo Językoznawstwo

Słowo kluczowe

discourse analysis English language advertising grammar vocabulary

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

zob. w.bibliotece.pl

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Availability:

Biblioteka Główna. Wypożyczalnie

All copies are currently on loan: sygn. 19350.XXIV.5 [Wypożyczalnia A] (1 egz.)

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 19349.XXIV.5 [Czytelnia A] (1 egz.)

Notes:

Formatted contents note

Zawiera: 1. Materials: Substance and surroundings; Pictures, music, speech and writing; Language and paralanguage; 2. Text: Words and phrases; Prosody, parallelism, poetry; Connected text; 3. People: Narrative voices; Ways of hearing; Conclusion: the genre of the advertisement.