SOWA OPAC : Catalogues of The Library of John Paul II University in Biala Podlaska

22000

Book

In basket

rate

Cambridge English for Marketing / Nick Robinson ; series editor Jeremy Day. - Cambridge : Cambridge University Press, 2010. - 120 s. : il. kolor. ; 25 cm + 1 dysk optyczny (CD).

(Professional English)

(Cambridge English for)

Author

Robinson Nick.

Form of Work

Książki

Subject

JĘZYK ANGIELSKI MARKETING

Genre/Form

PODRĘCZNIKI

Słowo kluczowe

English language marketing

Cambridge English for the Marketing is for intermediate to upper-intermediate level (B1-B2) learners of English who need to use English in a marketing environment. This short course (10 units comprising 40-60 hours teaching time) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a wide range of marketing-specific activities, such as carrying out marketing audits using SWOT, PESTEL and Five Forces analyses; planning the marketing mix; preparing marketing campaigns; organising events and exibitions; and developing digital marketing strategies. Each of the ten units is based around a case study, and across the course you will see marketers at work in a variety of industries, including automotive, financial services, travel and international property. The course also includes a glossary of key marketing terms.

zob. w.bibliotece.pl

Availability:

Biblioteka Główna. Wypożyczalnie

There are copies available to loan: sygn. P.12821.XXIV.13 [Wypożyczalnia A] (1 egz.)

Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 13902.XXIV.13 [Czytelnia A] (1 egz.)

Notes:

Supplement note

Do każdego egz. dołączona jest płyta CD o takiej samej sygnaturze jak książka.