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Semiotics : tha basis / Daniel Chandler. - 2nd ed., repr. - London, New York : Routledge, 2010. - XVIII, 307 s. ; 20 cm.
This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web.
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Notes:
Bibliography, etc. note
Bibliogr. s. 265-292.
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