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Strategic management / Richard Lynch. - Ninth edition. - Los Angeles : SAGE Publications, 2021. - XXV, 739 stron : kolorowe ilustracje ; 27 cm
Author
Lynch Richard L. Autor
Form of Work
Książki
Subject
Biznesplan Strategia Zarządzanie strategiczne
Domain
Zarządzanie i marketing
Słowo kluczowe
strategic management strategic planning business planning
New to SAGE, the 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, that explores the key concepts within a clear and logical structure. Lynch guides students through 19 chapters, with updated case studies and pedagogy to support the modern business and management student from start to finish. Including: - Learning Outcomes - Case Studies, Strategy Cases & Exhibits - Key Strategic Principles & Definitions - Strategic Project Guide - Critical Reflection & Summary - Questions - Further Reading, Notes & References Continuous contrast between prescriptive and emergent views of strategy highlights the key debates within the discipline, whilst an emphasis on practice throughout the book encourages students to turn theory into practice
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Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 21550.IX.6 [Czytelnia C] (1 egz.)
Notes:
General note
Previous edition: Harlow: Pearson Education, 2018.
Bibliography, etc. note
Includes bibliographical references and index.
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