The Business Plan Workbook : a step-by-step guide to creating and developing a successful business

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The Business Plan Workbook : a step-by-step guide to creating and developing a successful business / Colin Barrow, Paul Barrow and Robert Brown. - Tenth edition. - Londyn : Kogan Page Limited, 2021. - XVII, 300 stron : ilustracje ; 24 cm

Author

Barrow Paul 1948- Autor Brown Robert 1937- Autor Barrow Colin Autor

Form of Work

Książki

Subject

Biznesplan Finanse Przedsiębiorczość

Domain

Zarządzanie i marketing

Słowo kluczowe

business planning business enterprise finance marketing strategy

Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbookguides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to - Come up with a winning business idea - Complete market and competitive research - Set up a winning marketing strategy - Forecast watertight financials and projections - Define realistic operations and staffing - Deliver an unforgettable pitch to potential backers and investors.

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Biblioteka Główna. Czytelnie

Copies are only available in the library: sygn. 21553.IX.3 [Czytelnia C] (1 egz.)

Notes:

Bibliography, etc. note

Includes bibliographical references and index.