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Understanding media semiotics / by Marcel Danesi. - Second edition. - London : Bloomsbury Academic, 2019. - VI, 304 strony ; 24 cm
Author
Danesi Marcel 1946- author.
Form of Work
Książki
Subject
Media i komunikacja społeczna Semiotyka
Domain
Językoznawstwo Media i komunikacja społeczna
Słowo kluczowe
mass media semiotics
Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media.
zob. w.bibliotece.pl
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Biblioteka Główna. Wypożyczalnie
There are copies available to loan: sygn. 21557.XXIV.10 [Wypożyczalnia A] (1 egz.)
Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 21556.XXIV.10 [Czytelnia A] (1 egz.)
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Includes bibliographical references and index.
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