22012
Book
In basket
Strategic management / Frank T. Rothaermel. - Third edition. - New York : McGraw-Hill Education, 2017 - XXV, 526 pages : color illustrations ; 26 cm
Author
Rothaermel Frank T. Autor
Form of Work
Książki
Audience Group
Menedżerowie
Subject
Zarządzanie strategiczne.
Słowo kluczowe
strategic management enterpreuneurship strategic leadership innovation business strategy corporate strategy business ethics global startegy
Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.
zob. w.bibliotece.pl
Media files:
Availability:
Biblioteka Główna. Czytelnie
Copies are only available in the library: sygn. 18300.IX.6 [Czytelnia C] (1 egz.)
Notes:
Bibliography, etc. note
Includes bibliographical references and indexes.
Reviews:
Confirm report execution
Protected by ALTCHA
Also derive:
shelf marks
IDs
subject headings
location
summary
ISBN number
sort key
adres wersji elektronicznej
copies localization
opis fizyczny
Report sorting:
Protected by ALTCHA
Sortowanie pozycji zestawienia:
Protected by ALTCHA
Sortowanie pozycji zestawienia:
Protected by ALTCHA
The item has been added to the basket. If you don't know what the basket is for, click here for details.
Do not show it again